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5 Sessions at Marketing Nation Summit You Shouldn’t Miss

April 22, 2017
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Marketing Nation Summit: 5 Sessions You Shouldn’t Miss

If you’re a marketing, ad, or public relations professional, you’re probably heading over to San Francisco for Marketo’s annual Marketing Nation Summit. It’ll be held at Moscone Center and starts on Sunday, April 23 and goes on till Wednesday, April 26. The conference features some of the brightest minds in the industry and the program is chalkful of workshops, demos, presentations, meetups, and networking events. If you’re searching for conference schedule highlights, look no further!

Here are 5 sessions you shouldn’t miss at Marketing Nation:

  1. What’s Your Story? How Powerful Narratives Drive Great Companies
    • Deb Lavoy, CEO, Narrative Builder
  2. IDC Hosts Fireside Chat with 3 Leading CMOs
    • Gerry Murray, Research Director, IDC – Marketing and Sales Technology, IDC
    • Clay Stobaugh, EVP, Chief Marketing Officer, Wiley
    • Holly Rollo, Chief Marketing Officer, RSA
    • Peter Horst, Global Chief Marketing Officer, Hershey’s (former)
  3. HOOKED: How clever brands create addictive content that drives revenue
    • Andrew Davis, Founder/CEO, Monumental Shift
  4. Millennial Mindset: Embracing Digital Change, Collaboration and Community
    • Brian Fanzo, Founder/CEO, iSocialFanz LLC
  5. Globe-Trotting with Marketo – Tips and Tricks for Building a Global Automation Center of Excellence
    • Tim Lamb, Director of Marketing and Demand Generation, Rubicon Global

Be sure to check these sessions out to learn tips and tricks from CEOs and higher ups in the marketing world. Sit in on a fireside chat with three leading CMOs and you might pick up some effective practices to incorporate into your own work. There’ll be some great opportunities to learn about creating addictive content, which should really be at the forefront of all marketer and ad professionals’ minds, especially content and social media marketers. Get ready for celebrity keynote speakers like Queen Latifah, James Corden, Marketo CEO Steve Lucas and CMO Chandar Pattabhiram along with four jam-packed days of Marketing Nation Summit—leading in the engagement economy!